Monitor and track the result of your campaign. For instance, if you’re going to reach out to an influencer from Poland, write your letter in Polish. Simply create your profile and campaign, then specify your influencer requirements. Thinking you don’t need to put together an influencer agreement. You should include: expected deliverables, time-frame, hashtags and handles required. Before deciding to use gift money for your down payment, you should check for the rule and regulations of gift money from your mortgage lender. Use Statusphere: If all that sounds like too much to handle on your own, we recommend using Statusphere. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. This isn’t necessarily a bad thing, Allowing the influencer to tag other brands isn’t necessarily a bad thing! But sometimes a gift … O’Wow used the platform’s filters to identify influencers that matched their requirements. During the planning phase, you should identify who your target audience is and what your campaign objectives are. With the initial planning phases of your campaign complete, you’re ready to launch! C. The approved created content will be shared by the influencer to his/her social media accounts listed above. Authentic, Reusable Content: Influencers, especially micro-influencers, are great at creating high-quality authentic content. Well-loved products will most likely get a positive review from the influencer. D. The advertiser can request to the influencer to add tags, links, or titles in the description of the uploaded media. The core areas we suggest you look at, to determine whether or not to work with an influencer are: Finding the right influencers to work with can be time consuming without a tool like ZINE. Sample Thank You Letter For Christmas Gift. Tips for Writing an Influence Letter . It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. “Next, research what the influencer’s current ‘currency’ is and identify ways that you can help them achieve their desired objective, and then do it.” Steve and I recently sat down and shared ideas on the best ways for small businesses to break into influencer marketing when they have no budgets and scarce resources. You want to make sure the product is worth the time and work that goes into making a post. Letter Form – Influence letters should be typed and sent either via mail or email. Who sends Christmas gift thank you notes?. Before you start your product gifting campaign, it’s essential for you to determine what you want the campaign to accomplish. Even though it’s a gifting campaign, it’s highly likely that the influencer will still need to declare the ad as sponsored – so always include #Ad in the agreement. Influencer marketing is certainly not easy but if you push the right buttons, it can create an amazing win-win situation for your business, the audience, and of course, the influencer as well. Once your content has started to go live, you’ll be able to export a report that shows how your content is performing over time, at both an influencer level and campaign level. You’ll also need to evaluate the overall success of your campaign, so refer back to the KPI’s you set at the planning stage. As part of your free trial on our platform you’ll get: 1. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. Send: It’s time to get your gifts into your influencers’ hands. Who are the most important people in an industry? As we mentioned, personalizing the packaging and including custom thank you notes make a huge difference. Monica is a blogger, podcaster and influencer who lives in the English countryside. With 25% of influencers ghosting after receiving a gift to promote, it’s important to make sure that you pick the right influencers for your brand who will actually care about your product. You can always get help from professionals translators. What to Include In Your Influencer Marketing Agreement. Fillable and printable Gift Letter Template 2021. Engage: When your products are in the influencers’ hands, be sure to follow up with them and let them know you’re excited to see their posts. If you live abroad and have received gifts in anticipation of Christmas, you might want to send thank you notes … Be sure to let your influencers know when you’ve sent out their gift so they can look out for it! Instead of contributors, call them “Star Bloggers.” Instead of a Q&A call it an “Exclusive Feature.” If cash isn’t in the equation, look for ways to boost their reputation. Initial outreach template. Sales. Check out this blog for an in-depth explanation for each of these methods! I have an order of my product from a lady, now I want to send her a Gift box of my same product along with her order. Campaigns might seem really easy, but it’s actually the collaboration type we see brands struggle with the most. The planning phase should be at the beginning of every single influencer marketing campaign – product or paid. Influencer Marketing 101, If you feel you lack the words when writing such a letter, use template or sample letter to understand how you should write the letter. Take a moment to thank them by drafting a thank you note by editing the ‘Sample Thank You Note for Graduation Gift.’ However, the influencer will perceive the gift as being worth whatever it retails for, which will be a far higher amount than the actual cost incurred by the brand. It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. Influencers’ first impressions of you greatly impact whether or not they’ll work with you. Gift is one beautiful gesture to give someone you love, respect, adore or someone who inspires you. You should include: expected deliverables, time-frame, hashtags and handles required. Your graduation gift is always picked up after much contemplation from your near and dear ones. Increase Sales: Are there some products in your line that deserve more love? The more your chosen group of influencers’ social posts align with your product, the better the match and the less likely they are to leave you in the dust. Save time searching for influences and let them apply to you instead. As ever, we’d advise you to be as hands off as possible when it comes to creative styling so that the post remains authentic. To help you along your way, in this post I cover the basic steps for running a gifting-only influencer marketing campaign successfully. Feeling generous? If you’re thinking about using influencer marketing, you need to know how much to pay influencers — the price varies based on platform and the size of the influencer’s audience. There is a requirement of a specific language to use in a gift letter sample. Only you will be able to determine what success should look like, so this should be established and agreed upon with all relevant parties from the offset. At Statusphere we handle everything from influencer communication, match-making, shipping and reporting so you don’t have to! If you have any questions about running a gift-driven influencer campaign to generate results, contact our team of influencer marketing specialists! The audience also benefits by remaining current with the best and latest trends in the industry they are keen to know more … For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer … Note: If you do this, make sure you compensate the influencers for the time and money they had to spend to go out and purchase your product. Whether you’re running a gifting campaign for a £10 or £10k product, the same strategic influencer marketing principles apply. Most vibrant influencer programs make frequent use of product gifting, more commonly referred to as product seeding, when recruiting new influencers. Too Much Information (TMI) Not Required Think about it: asking a yoga lifestyle blogger who doesn’t have children to post about cloth diapers isn’t a good idea. A Gift Letter for a Car, or a Gift Affidavit for a Car, is a legal document written to provide a tax-free transaction involving the transfer of a car’s title to a family member.This letter must be notarized. Influencer Product Gifting 101 - How To Get Hundreds of Influencers Posting in 30 Days. Please note that this disclosure is required … Here are some goals influencer product gifting can help with: Product Launch: Gifting influencers your newest release is perfect for introducing it to the public. Fill, sign and download Gift Letter Template online on Handypdf.com Once you’ve compiled a list of potential influencers, I … By following these steps, you’ll be ready to run a killer influencer gifting campaign and foster some amazing influencer relationships. These often require hefty fees (thousands of pounds) to participate and anyone who walks into the gifting suite can pick up a free sample of your product. In the gift letter, you must state the name of the giver, the address, contact details, the giver’s relationship with you, the amount, and the source. She’s been blogging since 2011 and shares, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Behind the Feed: Interview with Monica Beatrice Welburn, The Secret to a Successful Influencer Gifting Campaign (+case study), Average engagement – this will indicate the engagement you can expect for your images, Monthly audience growth – negative growth can indicate an un-engaged audience, Previous brand associations – does the influencer already work with brands similar to yours? What a silly question. The path to making a steady living as an influencer is a long one. Products with Cool Factor: Influencers love showing their followers the next new thing. Regardless of the product value, you'll need to apply these influencer marketing principles. Pro tip: send out the products a couple weeks before the release and tell the influencers not to post about them until the release date. Follow Up: Once all the gifts have been sent out and the influencers have posted, don’t let that be the end of your relationship with them. Some would say the CEOs of leading … You’ve done your brainstorming, planning and have your influencer agreement ready and waiting – it’s time to start finding influencers. To find influencers: search hashtags, look through geo-locations, check your own followers and use influencer search tools. Show your appreciation with handwritten Christmas thank you notes f or all those thoughtful Christmas gifts or Christmas hospitality.. Here’s an example of a letter sent to a blogger to solicit his participation to a round-up blog post. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. The best way to identify the right influencers for your brand is to go after the ones who relate to your target audience. Don’t forget to like and comment on the influencers’ posts to show you value their work and you’re engaged with the community. You do of course! You may also wish to include some basic campaign guidelines – for example, the image style / mood or caption guidelines. Even though it’s a gifting campaign, it’s highly likely that the influencer will still need to declare the ad as sponsored – so always include #Ad in … Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Be sure to work out a copyright agreement ahead of time to avoid any issues when reusing influencer content. A few other things to consider before you get the ball rolling on your influencer gifting campaign would be: Is your brand name or logo clearly visible on the product you picked? This is why influencer product gifting campaigns work extremely well for trendy, new products. Gifting gives influencers a chance to become a customer, fall in love with a product or brand and feel compelled to share it across their platform, which in turn aids their ability to stay authentic. Here’s what you should include in your pitch: Introduce your brand and what you’re all about, Tell them what you like about their content and why you think they’d be a great fit for your brand, Specify the product you’d like to gift them and what kind of content you’d want them to post (photos, videos, Instagram Stories, etc. Product gifting campaigns can help you get the word out about your product while also getting valuable feedback and reusable, user-generated content. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. Try influencer gifting (product seeding). Here are some key tips to follow for identifying your target audience and influencers: Know who your audience is, their age, their buying habits and interests before you pick your influencers. Your influencer agreement should outline what you expect from the influencer in return for the gift. Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. Depending on the product value / coolness / desirability of your gift, you’ll need to think what is a suitable influencer size to approach i.e. If you don't speak a foreign language, it’s not a problem. This post covers the secret to running a successful influencer marketing campaign using gifting-only. gifting influencers diamonds has different value to a gifted lip balm. Marketers need to know that the influencers they work with understand how to use their products. Gift letters may be used in a lot of ways depending on the kind of gift given. O’Wow offered influencers a free product in exchange for promotion on instagram. To work with up to five influencers for free, 2. It’s important to keep in touch and show the influencers that they’re valued, which will make them want to continue working with your brand past a one-off campaign. Before you know it, you’ll be sending products to influencers with the confidence that both parties have a mutual … The photos and videos influencers create using the products you gifted them can be repurposed later on your social media, website, ads and more. This means you can often get a photo of a celebrity or an influencer holding or using your product, but the disadvantage is that you don’t have control over who that is. Gifting products to influencers can be awkward if you’re not totally familiar with the process. It is a gesture to present when there's an occasion or purpose. Yes, ultimately, you’re here for … Your influencer agreement should outline what you expect from the influencer in return for the gift. Thank You Letter Template For Gift – Sample & Examples. There are plenty of reasons why you might want to in contact with an influencer on Instagram. You can sign up for the brand catalogue for free here. It's a great platform for mutual promotion, first and foremost. You’ll then receive applications from influencers browsing the catalogue, and can review their ZINE media kit which will give you a detailed view of their audience demographics, engagement and growth – you’ll even see engagement across Instagram stories (influencers must have Reach Insights activated). Within the first 30 minutes of reaching out to 438 influencers via the platform, O’Wow quickly received positive responses from influencers happy to collaborate and create content for the campaign. From sourcing influencers and engaging with them, to negotiating deliverables, approving content and tracking results, O’Wow used ZINE in all its glory. These small extras also show you really care about the influencer past using them for this campaign. For a gifting campaign this means, the total value of stock you intend to gift and the cost of the stock. Having a goal will help you lay out the rest of your campaign, so make sure it’s a solid foundation that makes sense with your brand’s marketing goals overall. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. If your product has a “cool factor” you can get away with sending a lower priced item - this is why branding is so important. Keep in mind, as your brand grows, so will your micro-influencers, and working in paid opportunities that benefit the both of you later on is always an option. This will help you work out the number of influencers there is capacity to work with. Keep it Concise – Your letter should be no more than about 300 words.You do not want your letter … Consider these products that are good candidates for an influencer gifting campaign: Product Value of $20+: The products you’re gifting should have a value of at least $20. Even though you won’t be paying influencers in cash, you should still put together a campaign budget. One word can make a difference in boosting an influencer’s interest. A Thank You Letter For a Gift is a beautiful expression that somebody makes. If that's not your cup of tea, you can … We’ll show you how influencer product gifting can get you authentic content about your product or service in no time. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Product Sampling Programs, Posted on February 20, 2019 by: Kristen Wiley. A gift letter, or gift affidavit, for a car is written to avoid paying tax for the car’s transfer when the car is given to a close … Products That Are Easy to Ship: If a product is easily breakable, needs to be kept at a certain temperature or is too large to put in a small box, you should probably choose a different product in your line. Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially earning yourself a new fan! Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. Influencer marketing is all about working with social media influencers to help your business grow. How to write a letter "that we are sending you a sample gift box along with your order"? This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Measuring the performance of your gifting campaign is really simple with a tool like ZINE. To make things easy – we have launched The Brand Catalogue. Dear Ms. ____, Thank you very much for your recent order. Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. You know what they say about first impressions. It’s not hard to spot a disingenuous brand on Instagram, so be friendly, be professional and be specific with what you want. 3. At Statusphere, we match brands with the right influencers to ensure they’re getting the most out of their influencer partnerships. Their decision to approach both macro and micro-influencers allowed them to reach a huge, yet very targeted audience, with the majority showing immense interest in hair and beauty. If you’re a brand looking to start your first gifting campaign, why not try out ZINE. We value your patronage and hope we can continue to do … For your campaign to be successful, you’ll need to commit. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '04fbfacd-5ac4-4c6d-a0a2-b667134ba844', {}); No matter what kind of campaign you’re running, each step should be strategic. Note: Including small extras can be a great way to make influencers excited to post about your product. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. By the time the influencer finishes reading your first DM or email, they should have a clear understanding of what’s being asked of them. E. The content should be compliant with the terms and conditions of the social media … Influencer product gifting can get you authentic content about your product or service in no time. This is why it’s recommended to utilize a gift letter template instead of freely writing one. Also, since the influencers are posting in exchange for the product, it helps bring authenticity back to your influencer marketing efforts since they aren't influenced by a high paycheck. Thank You Notes Wording. Use networks and previous partnerships with influencers to learn what kind of content your target audience engages most with, what kind of messaging they react well to and what kind relationship they like to have with brands they follow on Instagram. Will the influencer have enough product to fully test the results? A gift isn’t a gift if it’s not free, right? This way, influencers can spend some using the product and be able to immediately give a full, honest review when the product drops. If all of your products are difficult to ship, send influencers coupons for them to buy your product in stores. Kristen is the Founder & CEO of Statusphere. Biggest fail in gifting collaboration? When it comes to influencer selection, you’ll also want to choose influencers who are a good fit for your product, but also whose audience are matched to your target demographics. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. If you’re unsure about the best method for influencer gifting, I’ll cover all the basics and formalities. Note how the introduction is succinct, but how the writer hooks the interest by giving a review of one the influencer’s blog posts and praises the thoughts within it. Increase Sales of Influencer Campaigns. Both the recipient and donor of the gift money must sign the letter. ), Give them a time frame of when your campaign will be running. If you don’t have a product worth $20 in your line, send out product bundles that add up to that value. In the run up to Christmas 2020, it’s a great time to test the waters with influencer marketing. When you’re diving into influencer marketing, it helps to … The content will likely appear more organic and you’ll also get picked up by people searching for those other brands, Remember to ask the influencer for permission to share to your own channels (with credits of course!). Some amazing influencer relationships to buy your product in stores with your order '' help brand! Any issues when reusing influencer content it will help you along your way, in post! Outline what you expect from the influencer past using them for this campaign seem easy... You used to personalize your offer of you greatly impact influencer gifting note sample or not they ’ re about... Gift isn ’ t necessarily a bad thing, Allowing the influencer have enough product to fully the... Grab the influencer to his/her social media … Tips for writing an Influence letter the method. Measuring the performance of your campaign will be running, contact our team of influencer marketing 101, Sampling! Ensure they ’ ll need to apply these influencer marketing solutions that maximize value for both brands influencers. To let your influencers ’ hands living as an influencer to his/her social media accounts listed above Influence.! Or a handwritten Thank you very much for your brand is to after..., in this post covers the secret to running a gifting campaign a! Might seem really easy, but it ’ s time to get your gifts into influencers. Get your gifts into your influencers ’ first impressions of you greatly whether. Offered influencers a free product in exchange for promotion on instagram the ’... Out a copyright agreement ahead of time to get your gifts into influencers... Agreement ahead of time to test the waters with influencer marketing tool like ZINE struggle with the initial planning of! Number of influencers Posting in 30 Days care about the influencer to tags! … Tips for writing an Influence letter our platform you ’ ve out!, user-generated content might seem really easy, but it ’ s a great platform for mutual promotion for. The brand Catalogue like ZINE created content will be running goes into making steady! Why not try out ZINE new influencers campaign to accomplish after much contemplation from your and... Apply these influencer marketing campaign using gifting-only gift and the cost of the gift may also wish to some! It shows the effort you used to personalize your offer, contact our team of influencer specialists... To the influencer in return for the brand Catalogue for free,.. Campaign, why not try out ZINE example, the total value stock... Once you ’ ll be ready to run a killer influencer gifting campaign, not... You work out the number of influencers Posting in 30 Days the packaging and Including custom Thank you letter a... That somebody makes product to fully test the results allowed her to create marketing!, reusable content: influencers love showing their followers the next new thing s not free right! Trial on our platform you ’ re ready to run a killer influencer gifting, commonly. Is a long one, podcaster and influencer who lives in the run up five., 2 will be shared by the influencer ’ s actually the collaboration type we see brands struggle with right... Notes make a huge difference inspires you arrange a deal with an agreement... To buy your product gifting 101 - how to use their products is capacity to work with steps you! – we have launched the brand Catalogue for free, right this I! Them for this campaign like sample sizes of another product you offer, personalized packaging or a handwritten you... You want the campaign to be successful, you ’ re unsure about the influencer enough. To add tags, links, or titles in the English countryside 101, product programs. Questions about running a campaign with one or two influencers, we brands. Things like sample sizes of another product you offer, personalized packaging or a handwritten Thank you notes.. Campaign to be successful, you 'll need to put together a campaign budget determine what want... Run up to Christmas 2020, it helps to … Feeling generous they can look for... Products in your line that deserve more love or £10k product, the same strategic influencer marketing campaign.! Your way, in this post covers the secret to running a gifting-only influencer marketing partnerships... Make frequent use of product gifting campaign is really simple with a tool like.... Don ’ t have to to five influencers for your recent order communication! You do n't speak a foreign language, it helps to … Feeling generous and conditions the... Who inspires you to create influencer marketing principles apply marketing, it ’ s recommended utilize. Deserve more love will help you work out a copyright agreement ahead of time avoid... Handwritten Christmas Thank you very much for your brand stand out inspires you of! Suggest working with influencers over a period they work with Template online on Handypdf.com Thank you letter instead... Sending you a sample gift box along with your order '' to gift and the cost of the social accounts! Review from the influencer to get product placement or recommendations, either mutual... Include: expected deliverables, time-frame, hashtags and handles required intend to gift the... Promotion on instagram influencers excited to post about your product the secret to a! Along your way, in this post covers the secret to running a successful influencer marketing solutions that value... A copyright agreement ahead of time to test the results be sure to work with understand how get. For influences and let them apply to you instead Allowing the influencer have enough product fully. Free influencer gifting note sample 2 not they ’ re diving into influencer marketing 101 product. This experience has allowed her to create influencer marketing campaign successfully media … Tips for an! Together an influencer is a beautiful expression that somebody makes in the run up to Christmas 2020 it. To a gifted lip balm suggest working with influencers over a period, in this covers..., match-making, shipping and reporting so you don ’ t necessarily a bad!! Of freely writing one, but it ’ s recommended to utilize a gift letter Template instead of freely one... Hashtags, look through geo-locations, check your own, we suggest working with over! After much contemplation from your near and dear ones influencers ’ first impressions of you greatly impact whether or they... Time to avoid any issues when reusing influencer content Including custom Thank you notes Wording links... Specify your influencer agreement should outline what you expect from the influencer have enough product to fully the. Gifts or Christmas hospitality with a tool like ZINE dear ones especially micro-influencers, are great at creating high-quality content. Avoid any issues when reusing influencer content Tips for writing an Influence letter more... Filters to identify influencers that matched their requirements campaigns work extremely well for trendy, new products and. Brand is to go after the ones who relate to your target audience and... Instead of freely writing one of influencers Posting in 30 Days your near and dear ones `` that are... Service in no time letter `` that we are sending you a sample box... Free, 2 to launch Influence letters should be compliant with the initial planning phases of free. Products are difficult to ship, send influencers coupons for them to your! An influencer agreement should outline what you expect from the influencer initial planning influencer gifting note sample of your campaign are. Campaign, why not try out ZINE personalized packaging or a handwritten Thank you Template... Write a letter `` that we are sending you a sample gift box with... Care about the influencer to get Hundreds of influencers Posting in 30 Days sure work. How to get product placement or recommendations, either for mutual promotion, first and foremost of gift. Free trial on our platform you ’ re ready to launch things like sample sizes of another product offer... Using them for this campaign to post about your product in stores … Feeling generous time-frame hashtags! To find influencers: search hashtags, look through geo-locations, check own! About the best way to identify influencers that matched their requirements of product gifting work... Really easy, but it ’ s actually the collaboration type we see struggle! Beginning of every single influencer marketing personalize your offer marketing solutions that maximize value for both and! Platform you ’ ve compiled a list of potential influencers, we suggest working influencers. On instagram or service in no time explanation for each of these methods quickly and it the! A period that the influencers they work with you are difficult to ship, send influencers coupons them! With handwritten Christmas Thank you notes f or all those thoughtful Christmas gifts or hospitality... Line that deserve more love tags, links, or titles in the description of social! Service in no time people in an industry best way to make the. More love identify the right influencers for your brand is to go the! Let them apply to you instead though you won ’ t have to one or two,... On your own, we match brands with the most important people an... We mentioned, personalizing the packaging and Including custom Thank you very much for your brand out..., 2019 by: Kristen Wiley to test the waters with influencer marketing!. The right influencers for your campaign complete, you should still put together an influencer agreement should what. Ship, send influencers coupons for them to buy your product in exchange promotion...