The offer you make when reaching out to a blogger or social media influencer to initiate a collaboration will depend on many factors. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. It ain’t a good look. Do you need user-generated content, reviews, or something else entirely? Be reasonable. How do you want this collaboration to work? You’ve put a lot of love into writing this email. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. If influencer marketing’s got your tongue, make sure your email has these 4 components to get the juices flowing. Influencer marketing is a super-effective area to get results easily and has a potential of catching the intended customers rather than trying to hope the organic customers proceed. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. Chances are, you won’t be the influencer’s first collaboration offer, so they’re familiar with the terminology and … ❸ Invite them to become a brand ambassador. That includes understanding what you want the influencer to say, and not say. 3 best influencer outreach email examples of all time Don’t be afraid to get quirky or funny here—subject lines are supposed to be cool! But what do you do when it’s time to pull the trigger? Are you an influencer with a style that people admire? Example Subject Lines. The best way to test the messaging in your campaigns is with A/B tests. This personalizes the message and grabs their attention. If you’re not interested, no worries, but I would appreciate it if you could let me know! If you want to sell more stuff in Poland and reach out to Polish influencers, you better write that email in Polish. It should provide the answers to who owns content rights, what are the expectations from the collaboration, and so on. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. 5. While many subject lines can be effective, it’s important that your subject line indicates what’s included in your email. If you send your first email in the morning, wait a few days, and then try sending your second email in the afternoon or evening. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Influencer marketing is the best thing to happen to brands since social media. So bloggers, like anyone, are deleting emails before reading. Okay, so you’ve drafted your email. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. ❷ Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you. 2. Mention specific posts that show this. At least at first. Here we go. Of course, this can still take a ton of time. This should include important dates, your goals, and what you need out of the campaign. You should always be testing your influencer outreach emails. Behind every great influencer marketing campaign is a great relationship, and as every marketer knows, a first impression is a lasting impression. Influencers need, at a minimum, 2,000 followers to be worth your while. Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Keep your introduction super short. For example, you can send influencers your product and ask them to write a review. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. – Everything you need to know, Opt-In Influencer Networks – Why They are Wrong for Influencers and Don’t Work for Brands. Influencer Marketing: Subject Lines You Can Steal Right Now. Successful influencer collaborations take time to increase engagement and improve sales. 82% of consumers said they’re very likely to follow an influencer’s suggestions. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. Once a blogger or influencer has expressed interest in working with you, it’s time to determine an appropriate offer. Related: Email Marketing for Business Owners. Don’t expect an influencer collaboration to boost your sales overnight. This personalizes the message and grabs their attention. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Try this template to convince an industry influencer to promote your products or services: Subject: Are you open to a collaboration with [Company]? The 10 most helpful influencer collaboration email subject line templates 1. The crucial thing is to customize your brand pitch. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. If you’ve faced challenges with your influencer outreach strategy, or you have tips to share, we’d love to hear them. Research shows that a personalized email subject line alone will get 50% more engagement. Additionally, you can create two versions of the copy within your emails and see which version results in a higher reply rate. The bulk of your email should detail the influencer partnership itself. However, 61% of marketers think it’s difficult to find the right influencer for their marketing campaigns. Use this formula to write an effective influencer collab email: What you’re offering. Influencer marketing takes a lot of effort, but it’s worth it. You don’t want to work with a totally green influencer. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. Brand case studies. Okay, onto the good stuff. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. If your emails aren’t getting opened, then influencers aren’t seeing your message. 10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See Posted by Sasha Galkin on January 2, 2014 in Content Strategy Be the first to comment Follow these guidelines for a perfect first email to an influencer, from a smooth opening to … And the stats don’t lie: Influencers have over 22 times more conversations about product recommendations than your average consumer. It’s important to highlight what the influencer gets out of this partnership, but at the end of the day, it’s about your needs, too. You should always avoid spammy subject lines like “Open Now”, “Act Fast”, or “Once in a Lifetime Opportunity.” Emails with these subject lines are often sent directly to spam where the influencer will never see them. This maximizes the chance that you will catch the influencer at an ideal time. Exclusive interviews. Personalised email. This is where the content of your email comes into the picture. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. This sounds like a lot, but we’re living in a tl;dr kind of world. Don’t fire off collaboration emails all willy-nilly. Influencer marketing is on the rise, and it’s not showing any signs of slowing down. For example, NinjaOutreach achieved an 87.5% reply rate by using “I’d love to feature you in my post!” as their subject line, and they achieved an 81.8% reply rate from “Headline [Guest Post].” As you can see, NinjaOutreach’s subject lines are simple, but they yielded great results. Here’s how to word the first influencer collaboration email. “Will the influencer demand weird terms?”. Try partnering with people who know what they’re doing to spare yourself the headaches. Body: The primary objective of your first email should be to start a conversation. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. According to a poll on the Tomoson blog, 59% of marketers are p… Pitch is not unnecessarily lengthy – it concisely explains the project and puts the focus on the journalist’s audience. Although a lot of influencers work with companies because they are paid for their endorsement, there are other reasons why influencers will choose to work with you. Why is this a smart partnership? When you begin analyzing email metrics, you should start by looking at open rates. Hi (Influencer Name), My name is (name), I work for [name of the brand]. Oh, and we shouldn’t have to say this, but please: proofread your stuff. Get our weekly newsletter for eCommerce marketers and founders. Clearly states the purpose of getting in touch. After locating the influencer of your dreams, it’s time to put on your bravest face and get in touch with them. Consequently, you should make sure that you have good open rates on your emails before looking at other metrics. I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … Give context. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. Have fun! Show them how much you crave for … If an influencer doesn’t meet your criteria, move on. Commission? There’s proof this works, too; a study by Return Path discovered that subject lines of 49 characters or less were opened 12.5% more often than those emails which had subjects of 50 characters or more. People are too busy these days and if your subject doesn’t interest them, they will not click on it. As a result, it’s critical that you start off on the right foot with an exceptional outreach emailing strategy. That’s your cue to move on to another influencer on your list. Keep It Short. In addition, some influencers may respond to emails at different times of the day than others. But don’t turn into an online stalker. Here are some of our faves. Something like, “Melanie, we’d love to work together” or “Your followers will love this product, Melanie” will get an influencer's attention. I thought you’d be interested in working on this project because [reasons]. ❹ List the benefits of being your brand ambassador. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Do you like our styles? If you’re not a fan of writing emails until your fingers bleed (and we don’t blame you), consider using an influencer marketing platform like Trend instead. Emojis can increase email open rates, too, so throw in a few thoughtful emojis to get more eyeballs on your emails. 4. If you’re nervous about influencer outreach, take a deep breath. Write a subject line that sums up the purpose of your email. © Grin Technologies Inc. 2020. Your introduction should read like, “I’m Todd, the brand strategist at Beauty-R-Us.”. David at Mention achieved a 53% reply rate with this follow-up email: I’m [your name] from [company]. Tip 1: Quick Response. According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. Let’s get started. An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. It’s okay to use a formula, like the one we listed here, but you’ll stand out if you speak from the heart. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. This would reflect your humble and responsible attitude toward … One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. Relevance. Instead of the standard users, users give credit to influencers’ opinions. Misleading subject lines might get high open rates, but they will annoy your target audience and negatively impact your conversion rates. 3. Provides value. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. Everybody else is using them, so guess what? What do you need from this collab? Copied and pasted emails that are too broad end up overlooked, deleted or, god forbid, reported as spam. There’s nothing more awkward than rescinding a partnership because you did research after the fact. Must-reads for eCommerce and DTC. First of all, the subject line tells them there is an opportunity to collaborate. Every influencer has a different schedule, so it’s important to wait a few days before sending your follow-up email. Please, oh please, don’t borrow an influencer collaboration email from the internet. “Enough” is a hard number to pin down. Come out of the gates with how this relationship is good for the influencer. While the email subject line should prompt the influencers to open your email, the content of the email should nudge them to respond to you or take your desired action. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. The influencer probably won’t read it. Lets start from the beginning. But you’re not sure if it’s 100% yet. A quick, “Hi Melanie” at the beginning of your email works like a charm. Here’s the truth: personalized emails get more results. 2. WANNA COLLAB WITH US? A great outreach email does four things: 1. | APEACH X INFLUENCER COLLAB Are you interested in collaborating with A.PEACH? With the right knowledge on your side, you’ll ace influencer outreach and finally get some much-needed ROI. When in doubt, download Grammarly proofread your emails for free. Once you have done the research and you've successfully started engaging with your identified influencers, it's finally time to write that email. Your recent post [blog topic] really resonated with me. A formal-sounding letter will put them off immediately. Some experience. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. Email subject line when following up after a meetup. They likely receive loads of emails from brands daily, so your email must be able to stand out. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Hook them with the subject line There are numerous influencer outreach email tips out there. There are plenty of fish in the sea. Builds familiarity with your prospect. If your pool of email addresses is too large to edit email by email, you can cut the process short with template variables. No pressure. Let me know if you’re interested in working something out. Depending on the form of the meetup and the time spent communicating with your contact prior to emailing him/her, you can go either casual or polite with your follow-up email subject line: Download How to Get ROI from Influencer Marketing, How to Write an Effective Influencer Collaboration Email, What DTC Brands Need to Know About Selling on Amazon, State of Influencer Marketing in 2021 Predictions from Industry Experts, Top 5 Ways to Personalize Your Customer’s Shopping Experience for Ecommerce, Cross-Platform Content Marketing on Social Media, Quick Guide to Customer Advocacy Marketing, → Free Download: Influencer Outreach Templates, According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, Aaron Agius, director of Louder Online, and it was shared in Entrepreneur, David at Mention achieved a 53% reply rate, 0 to 100 Getting Started with Influencer Marketing Chapter 3 Toolkit, What Are Influencer Pods? 3. Ready to create custom content and generate buzz. Another email, at least 3-7 days after your first email. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. Money? You can A/B test subject lines and see which subject line gets a higher open rate. I’ve been following your blog since 2013. Get their name right, spell words correctly, and use proper grammar. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! For every $1 spent on influencer marketing, you earn $23 back. Your third email could look something like this: I wanted to check in one last time and make sure you don’t miss out on [influencer marketing opportunity]. Picture it: you’ve found the perfect influencer. 35% of email recipients open emails solely based on the subject lines. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. GRIN also recommends this free guide: How to Get ROI from Influencer Marketing. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. They’ll get something for free, and in return, their followers will learn about your product. We match you with a shortlist of qualified, experienced influencers who reach out to you. For brands embracing influencer marketing, the best resource available today is a good outreach email. Pique the influencer’s interest by including their name in the subject line. There are plenty of approaches for this first influencer message, but they should all cover some basic information: The body of the email should include the juicy deets of your campaign. Let’s break down the above email to make sense of why this works so well. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. 1 - Subject line. Influencer Marketing is great once you get the hang of how to do it effectively. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. It boils down to which brands. Make sure every influencer email is backed by a solid campaign strategy. It’s important to understand that you won’t see huge improvements from your A/B tests right away, and most of your tests will result in small improvements. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. I wanted to get in touch with you to discuss [topic] further and see if we can work on something similar together. Ends with action steps. Start the body of your email with a friendly greeting, the influencer’s name, and a short introduction. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. Keep your email less than 100 words or nobody will read it. Craft an irresistible email. Otherwise, you’re putting your marketing budget at risk. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Try not to spend too much time writing your subject lines. You’ll have assumptions about ideal influencers and the things that will resonate with them, but unless you test your hypotheses, you won’t be able to make data-driven changes to your campaigns. 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