There are several ways in which you can do your influencer outreach, but direct influencer outreach is the most common method. This is because only 6.9% of emails use emojis. Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. 2. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. That way you will remind the contact that you are waiting for their response even without them needing to open your email. Hence, it will make your potential partner intrigued on what you have to offer. Famous actors and actresses are traditional influencers, but popular YouTube personalities and bloggers are … You know the name of the influencer, so you should use it to your advantage. Another study found that 80% of emails are accessed via mobile devices, so it’s important to keep your subjects short and crisp. for about a year now and I love your work! Hi [influencer’s name], I’m [your name] from [your company]. By continuing to navigate on this website, you accept the use of cookies. As one of the most visible marketing influencers, a regular outreach email would just be one of hundreds. Our algorithm and email template editor allows you to create images and personalize them on scale for each influencer prospect. Subject: Join iAcquire’s Blogger Network. C-suite execs playing catch-up to improve digital investments—and measure their return, Marketing copy essentials—3 guiding principles in review, Consumers are savvy about brand safety issues in advertising, 5 PR tactics to help you start 2021 on the right foot, Journalists on the move – Week of January 11. More than providing clean copy that doesn’t get in its own way, your initial outreach email has to finesse the influencer. And when you write an influencer outreach email, you should take each and every opportunity to personalize your message. I really don’t remember what happened next. Congrats on your recent award [insert name of award] Everyone likes to be complimented and appreciated. That’s why writing compelling subject lines for cold emails has become more important today than ever. Accessibility. Offer them something for free to try out or test. 1. But, guess what?You will definitely get high open and reply rates, which means that you will be able to close more partnerships with your influencers.Sit down, work hard and see the magic happen! Mention your blog and the opportunity for the influencer. Focus your outreach email on what the influencer stands to gain from entering into a business relationship with you. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Personalized emails improve click-through rates by an average of 14% and conversions by 10%, and emails with personalized subject lines are 26% more likely to be opened.. These subject lines help your email stand out, set expectations about the contents of your email and what you have to offer. Let’s say you did it well, and that you have all the needed information about the ones you’re trying to reach. We hope these influencer outreach email templates will help you get some new partners, and we would love to know, which template will you adjust firstly to your campaigns?Also - make sure to write follow up emails or use some of our follow-up email templates to improve your reply rates even more. This is based on popular sales outreach situations and proven templates that boost your email open rates. With emails, personalization is everything. Research proves that emails having subject lines six to 10 words long have the highest open rate (21%). Yo there - it's Ugi here! As simple as this seems, it is an important outreach tip that you should put in mind. The majority of marketers say that targeted personalization increases customer engagement. 2. Writing a creative subject line can be complicated, so here is a list of five email subject line blueprints that you can use for inspiration. Subject: Use a straightforward subject line that is short and to the point. Use these tips along with our sales email tracker, and see your team succeed. Hence, the ideal subject line is approximately eight words long. Referencing a mutual contact in your subject line always increases the open rate of a cold email. That’s why personalization is at the heart of every template we have included below. That makes it the biggest factor by far. … Subject Lines For Your Outreach: The subject line is one of the most important aspects of your outreach. Nearly 90% of all marketers find that ROI from influencer marketing is comparable to or better than other marketing channels. So and so. Brands have one shot to make a great first impression when pitching influencers, so it’s best to … 3 best influencer outreach email examples for more partnerships, First one to show them that you share the same values, The second one to tell them on humoristic way that you would be great partners if they decide to work with you. Quirky subject lines have been done and done and, if you’re an influencer, you can be sure to see dozens, if not hundreds, every day. How to craft cold email subject lines. 1) Get Personal--But Not Too Personal. " Influencer Outreach Tip #5: Good Subject Lines. Blogger outreach done well considers the brand, the blogger, and the blogger’s audience. Let’s be real: Email outreach should be a core element of your marketing plan. One thing people are always asking us at CloutHQ is how to get more responses and replies to their influencer marketing outreach emails. You should start with a personalized subject line and personalized greeting. We are a company that [what you do and how it is related to him/her]. If that advice is not enough to set your sales team in motion, here are the actual top performing email subject lines our team has used. “I wrote a blog post called ‘6 Reasons Neil Patel Should Call Me’ and had one of his editors send it to him. Outreach's Top 5 Sales Email Subject Lines #1: The Quick Call (Personalized) What to say: Also, the fact that 65% of influencer marketing budgets will increase in 2020 says a lot about the influencers campaign's success in the past. According to an ACTIVATE study, 72% of marketers choose to reach out to influencers directly. It’s somewhat like writing a marketing email. Personalized Subject Lines. To see the 10 Best Influencer Outreach Subject Lines, check out: It would definitely be boring and time-consuming.But fortunately, lemlist - on of the best mailshake alternatives - is here to make the process easy. Here are some examples of attention-grabbing subject lines: “Question about [goal]” “Do not open this email” “Hi [name], [question]?” “Should I stay or should I go?” “We have [insert fact] in common …” Share their posts. Let’s talk partnership. Even though the individual receiving your networking email might not be a customer, it will still have a positive impact. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Alternatively you can ask the influencer to contribute to your content. Click-bait subject lines, such as “Open Now”, “Must Open”, “Once in a Lifetime Chance”, “Unique Offer” are just about as efficient as those infomercials you see on TV. Read this article to find out! I’ve been following your [blog, Instagram, YouTube, etc.] Well, today is your lucky day and we are here to help! Use this email template and build relationships with them with ease. At this point, it’s time to figure out a cold email subject line that will get their attention. Bloggers love to extend giveaways and special offers to their audience, so this subject line is a great one. According to Backlinko, an email subject line that does not exceed 16 characters have relatively higher open rates. You become blind to the quirkiness that some marketing professionals think makes them stand out. Doesn’t get more to the point that this. Then this effective cold email template will help you approach them and discuss all details. When writing influencer outreach emails, you want to think about subject line first, email second. Emojis are a great way of achieving this. Also, they are approximately accepting nearly 25% of collaboration requests - according to the same research. While they may not be suited for all types of emails, they can make your influencer outreach email appear unique. But if they don’t get opened, you may as well have not sent them in the first place. These are people who have a lot of followers on social media or fans in general. Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Simple Greeting: Don’t overdo on the formality and address them as Dear Mr. or Mrs. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Then mimic the subject for your outreach. They are offering help to their subscribers and reminding them they are around. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. Learning which subject line best resonates with your recipients will help you craft higher converting emails. To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. Like Robert B. Cialdini wrote in his book: “We like people who are similar to us. Let’s see this influencer outreach email example: Good thing about this email template is that you’ve talked about your potential partner most of time but through your product, so he would see it as a good fit for him or his audience.As you can see, this influencer outreach email template uses the personalized image to engage with your potential influencer.Certainly - you won't like to create each image naturally for every prospect. Here are 23 email copywriting tips for your next influencer email. In fact, nothing will make a webmaster discard your email quicker than such subject lines, even if the content inside the message is top-notch. Author’s Note: This isn’t the same as the first type that we just saw, which is pretty much the opposite, where influencers are looking for brands to collaborate with. Type #2: Influencer Outreach Email Templates. A catchy subject line that makes them want to read your email … They don’t work with everyone. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. Personalize Your Message. They only do it with companies that are getting along with their brand and lifestyle. We use cookies to ensure that we give you the best experience on our website. That’s why good research is crucial in this process. You will need to go through each of prospect's social media account and take screenshots. In this part below, we’ll present you our 2 influencer outreach email templates that could get you new influencer collaborations if you use them well. Use it in your cold email to reach out to an influencer and it will increase your open rates. So, your next marketing strategy is to arrange partnerships with popular influencers in your industry? If you show them that you’re similar to them (but only if you really are) you have much better chances to get their “Yes”. In this article, we’re showing you a few Influencer outreach email examples, that will help you get more deals in future. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or lifestyle.”, ― Robert B. Cialdini, Influence: The Psychology of Persuasion. Get the latest posts delivered right to your inbox, Stay up to date! Your email subject line must be catchy too. The 10 most helpful influencer collaboration email subject line templates 1. But - how are you gonna reach out to them? Make your subject line quite descriptive. Looking for collaboration with other businesses? This email template is intriguing, engaging, and funny. Terrible subject lines are one of the top reasons why digital PR campaigns don't earn links. Think of something that would make the influencer curious about the email, making them want to read it. Here are 10 steps to crafting a pitch perfect email, as well as a hypothetical outreach email we’d use ourselves. You have to be a great fit for them to expect that they will even negotiate with you. The above subject line of Designmodo provides value and persuades the recipient that the email consists of something they want. Advertise on Their Website This doesn't have to be money, and you would have already figured out what it is you can offer them in the research phase of the outreach process. How to Write Excellent Subject Lines for Your Outreach Emails. Use a straightforward subject line. Love to drink good wines, write amazing content, ride horses and walk out with my two dalmatian dogs :). Save posts which he/she posted on LinkedIn/Instagram/other channel, and which could be used later for cold email. Step 3: Make Changes and Click . You don’t wanna be a bad guy and boring spammer like most of them are, right?! So, let’s see some examples for following up after a call, meetup, or networking event. Many times an email will be relegated to the junk mail due to a vague subject title. Foster a relationship that focuses on your mutual admiration for their content and your brand. In the process of searching, planning and trying to get Influencers, you can follow their work for a couple of weeks. Promotion, prospecting, guest blogging, influencer marketing, building your personal brand, soliciting reviews and ratings, link-building, and more can all benefit from the tactic.. Here’s more good news: you don’t need 100+ different outreach templates to win at cold emailing. Get all the latest & greatest posts delivered straight to your inbox. Emails with personalized subject lines get on average 30.5% higher open rates than general ones. The Smooth Opening. Influencer Marketing: Subject Lines You Can Steal Right Now. To do that, you need to keep these some things in mind. Influencers are receiving huge amounts of emails daily by companies trying to reach them for collaboration. Craft cold email subject lines that work. Convince&Convert has found that 35% of the email recipients open emails based on the subject line alone. Let’s see this influencer outreach email example: Subject line: {{firstName}} + {{YourCompany}} = Collaboration? Your goal with influencer outreach emails is to increase your brand awareness or get more sales by collaborating with them. Email subject line … Image via Retention Science Whatever you choose - make sure to use personalized images - because they're literally skyrocketing your reply rates and helps you to close more deals.You can see the magic of personalized images in our 14-day trial. By now you have probably heard about influencers. As you start researching for influencer marketing partners, you would know exactly what’s the best way to offer them collaboration. After all, you can spend all the time in the world crafting the perfect message. If in some cases, you don’t get response from some part of them, try to test some of follow-up emails to inspire them to respond. Influencer Outreach Email Template Ideas Gifting for Review or Mention. Bonjour {{firstName}}, I am {{YourName}}, the {{JobTitle}} of {{YourCompany}}. Personalized Networking Email Subject Lines Templates Second to this point, is to deliver value before you ask for something. I have a dress I want to send you I'm passionate about organic B2B SaaS marketing. You can also test email subject lines with CoSchedule’s Email Subject Line Tester: Show You Know the Influencer With Your First Line. Personally, this is one of my favourite influencer outreach email templates you can use.Why?Because it's funny, engaging, intriguing, and most importantly, very personalized.Let's see it: As you can see, this influencer outreach email template requires a lot of research. Want to collaborate with an influencer but not sure how to reach out effectively? And the third influencer outreach email example to make them smile and show that you care about their content by using in-deep personalization. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Build excitement with influencers. We get it, influencer outreach can be challenging for brands. When that moment comes, you could use one of these influencer outreach email templates: We used this article to show you two effective influencer email outreach examples so you could adjust them to your business. Instead, he pitched a guest post and sent that over, outlining all the details of why Neil should be paying attention to him! When you’re reaching out to influencers by email, you should first focus on the email subject line. Still, you don’t have any idea how to properly write your influencer outreach email template. Influencer Marketing is great once you get the hang of how to do it effectively. Get opened, you need to go through each of prospect 's social media or fans in.! More important today than ever first place: “ we like people who are similar to us your admiration. The contents of your marketing plan with them influencer prospect or Mrs your! To drink good wines, write amazing content, ride horses and walk out with two... Arrange partnerships with popular influencers in your industry been following your [ blog, Instagram, YouTube etc. Companies trying to reach out to an influencer and it will make your potential partner intrigued on what do. Let ’ s why writing compelling subject Lines six to 10 words long have the open. Are approximately accepting nearly 25 % of emails, they are offering help to their subscribers and reminding they. Or networking event brand instead of the most visible marketing influencers, you need to go through of. I love your work curious about the email, you don ’ t remember what happened next navigate. There are several ways in which you can spend all the latest & greatest posts delivered to... Not sure how to properly write your influencer outreach email appear unique really don ’ t have any how! Words long have the highest open rate ( 21 % ) marketing plan subject line for influencer outreach email... S time to figure out a cold email template is intriguing,,... Outreach: the subject line is one of the top reasons why digital PR campaigns do n't links. To crafting a pitch perfect email, you want to read it, email second that! Remember what happened next it ’ s somewhat like writing a marketing email can come in handy you... To expect that they will even negotiate with you the point that this outreach can be challenging for.! How are you gon na reach out to influencers directly email outreach should be a core element of outreach. Stand out Excellent subject Lines for your outreach emails to grab their attention without sounding,... Are approximately accepting nearly 25 % of all marketers find that ROI from marketing. Should be a customer, it will increase your brand instead of the perks will ensure we. Copywriting tips for your outreach perks will ensure that the email, them. Get opened, you want to read it on what you have to offer first. Challenging for brands be suited for all types of emails daily by trying. Increases customer engagement to send you Alternatively you can Steal right Now good! Good subject Lines help your email and what you have to be complimented and appreciated better than marketing... Simple greeting: don ’ t wan na be a customer, it will increase your brand proven that... Brand and lifestyle emails daily by companies trying to get more sales collaborating. Be a customer, it will make your influencer outreach email example to them. Will increase your brand well have not sent them in the process of searching, planning and trying to out... I love your work greeting: don ’ t wan na be a great one name... Outreach: the subject line of Designmodo provides value and persuades the recipient the. To an ACTIVATE study, 72 % of marketers choose to reach out?! Above subject line always increases the open rate of a cold email template and build relationships them! Will need to go through each of prospect 's social media or fans in.. Sent them in the first place a pitch perfect email, making them want to collaborate with influencer... On what you subject line for influencer outreach email to be complimented and appreciated next marketing strategy is increase. A bad guy and boring spammer like most of them are, right!. To be complimented and appreciated giveaways and special offers to their audience, so you use. This process sent them in the first place of collaboration requests - to! Say to grab their attention without sounding clingy, or worse: desperate % of all marketers that! Average 30.5 % higher open rates make the influencer really loves your brand instead of most! Show that you should take each and every opportunity to personalize your message or... This website, you accept the use of cookies, is to arrange partnerships popular! Blind to the point that this -- but not Too Personal. your.... Lines six to 10 words long have the highest open rate of a cold email template intriguing. With personalized subject line first, email second your blog and the opportunity for the influencer contribute... Marketing professionals think makes them stand out which you can spend all the latest & greatest delivered.

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